How It Works

Reducing Carbon Footprint

Thanks to our partnership with 4ocean, each shampoo or conditioner bar ordered here funds the removal of plastic equal to 1 shampoo bottle from oceans, rivers and coastlines. Billions of pounds of plastic reach the sea every year, so a single bar still counts.

Vegan & Cruelty-Free

Satin Pillowcases, Hairbrushes and everything in between are built with animal-friendly fibers, so nothing we sell comes from animals or is tested on them.

Recycled Materials

Wherever it can be avoided, we skip virgin plastic: from Hair Elastics through Claw Clips, the materials we choose are certified recycled.

Reusable Alternative

To keep waste down we designed pieces such as Refillable Travel Pouches and Mini Face Rounds, giving shoppers an easy way to trade single-use items for something they can keep using.

Purposeful Packaging

Our packaging is planned on purpose around recycled, reusable or recyclable materials — every collection here ships in packaging made from recycled stock.

Sustainable Products

Every order you place helps the planet, together with 4ocean and charity: water.

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Our 4ocean Partnership

Because we team up with 4ocean, every shampoo or conditioner bar bought here sends 4ocean out to recover plastic equal to 1 shampoo bottle from oceans, rivers and coastlines. With billions of pounds of plastic reaching the sea each year, one bar still moves the needle.

Put simply: one Shampoo & Conditioner Bar ordered on our site equals one shampoo bottle worth of plastic pulled back out of the world's oceans, rivers and coastlines by 4ocean.

4ocean Cleanup Partner Certified

Kitsch X Charity Water

In an effort to support new and emerging projects in underserved communities, we have partnered and committed $10,000 to Charity Water to build a community well in Uganda that will provide clean water access to over 300 community members.

Projecting to break ground in April 2026!

Africa map with Uganda marked