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Our Story
Started by Wisconsin native Cassandra Thurswell when she was just 25, the brand grew into a global beauty powerhouse fueled by optimism and relentless work. It backs its expanding community with simple, elevated beauty essentials that are dependable, genuinely special, and made as sustainably as they can be. What began in 2010 with a business plan barely a paragraph long now delivers a complete lineup of beauty favorites to more than 20,000 retail locations around the world. A leading entrepreneur profiled inForbesandInc., Cassandra keeps creating elevated, sustainable beauty solutions for every moment of the day.
Frequently Asked Questions
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Yes — every product is backed by our 90 day money back guarantee. If you are not happy with what you receive, our 24/7 customer service team will do everything they can to make it right.
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Yes! Every item we make is designed to suit all hair and skin types, at any age.
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Yes. Protecting your privacy is one of our top priorities. We rely on several layers of security and industry standard practices to keep your personal data safe. Every order and all personal details are handled on a secure server, and sensitive information such as credit card number, name and address is transmitted through Secure Socket Layer (SSL) technology.
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Delivery time depends on the shipping method you choose at checkout. Most orders ship the same day! Please allow up to 2 business days for your order to be processed. Orders are processed Monday through Friday, excluding holidays. As soon as your order ships, a confirmation email with the carrier tracking number is sent to you. If a package is lost in transit, please contact our support team.